How to Target the Right Clients for Your Work

Posted on Posted in Heather Lefort, iHeart Marketing, MarketingInstructions, Targeted Marketing

 

 

 

 

 

 

 

 

 

 

 

 

We all know finding your focus and finding the clients that focus on the same thing can be the hardest part of marketing.

 

Marketing in Full Swing

 

Now that October is here everyone is back to work. Which also means your competition has tripled! So, are you wondering how to stand out and in a good way that works?  Utilizing Yodelist and following the steps below will allow you to develop a consistent habit that works all year round.

 

First, take time to think about the who, what, why, when, where and how’s of your target market:

 

  • Who do you want to get your work in front of?
  • What kind of clients are they working with?
  • What kind of work are you showing? Does it match?
  • Why will my promotion stand out?
  • When is their hiring pattern?
  • Where are these potential clients located?
  • How do you break through the marketing static to create a memorable connection?

 

Finding potential clients in Yodelist is easy utilizing the directory. You can search by company name, contact name (great for reconnecting), company type and more! We even allow advanced parameters for flexibility in your search.

 

 

When you find what you are searching for the research begins. Search along the company website and see what kind of work they do. Are you a good fit? Get creative. Match your work to their collaborations and go for it.

 

Contacts can be saved to specific MY CONTACT GROUPS that make it easier for you to utilize as a list for email promotions, export for direct mailings or even call sheets and excel sheets.

 

Jump in and get started and don’t forget, your Yodelist membership comes with customer support throughout your membership. Don’t hesitate to reach out for any assistance here.

 

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