MARKETING HAS CHANGED DRAMATICALLY
Doing what used to work with your marketing isn’t necessarily getting the same results it used to. Why is that? Social media has not only brought awareness across multiple platforms but it has increased resistance to our marketing efforts. Everyone is marketing something, pitching something, or kick starting their cause. So what’s a business to do? How does your voice filter through a clogged up news feed? How do you increase your durability in your marketing while creating a need? In other words, how do you stand out amongst the crowd. By offering something no one else offers you can stand out. But figuring out how to stand out in a room of numerous competitors isn’t that easy to figure out. The key is in a niche. Not your work directly but you… as a brand. Consider asking yourself these questions:
- What do you stand for?
- What does your work stand for?
- What do clients get repeatedly when you deliver your work to them?
- Is your consistency a strength? If you answered no to this consider visiting this post
Sometimes doing something different can cause a wave of new business or interest to your brand. The main concept of doing this however is knowing how to fit something new into your brand? For starters:
- If you are always Reliable Ron than keep on being Ron!
- If you have new techniques talk about them, get social
- If you have new work that will increase your client base show it
- Have a personal project? Share it socially
Sometimes doing something different with your marketing can be as little as reaching out to a new client base. Targeting them specifically with the niche of work you have that fits what they do. Trimming down a large number of contacts to a small group makes this type of marketing easier. Emails, direct mail, and social media isn’t enough anymore. Put a voice to your brand. Time and time again I cannot tell you the most important and appreciated question I ask buyers when making connections for my clients: “How do you prefer to receive [insert your name here] new work updates?” Sometimes appreciating time and preferences will go a million miles to your recognition. Try it, you may find out it fits you too!
iHeart Marketing offers comprehensive marketing plans for small businesses with a focus on commercial artists, musicians, and hospitality. To learn what we can do for your business contact us today!