A Spotlight Series About The Technique Of Photographic Imagery by Photographers For Photography!
WHAT IS YOUR SPECIALTY:
I am a multi-faceted photographer, my specialty is being adaptive to the client’s needs and utilizing a variety of specialties to create advertising imagery.
HOW DID YOU GET STARTED IN THE PHOTOGRAPHY BUSINESS:
Unexpectedly through the Surf industry from a friend of mine who was a professional surfer.
FAVORITE TOOLS FOR YOUR TRADE:
iPhone!!! It saves the day with all the apps that support the business.
WHAT IS YOUR FAVORITE “ON THE GO” CAMERA TO SHOOT WITH AND WHY:
I love the iPhone, I don’t have the weight of different gear, and it is great for capturing an intimate moment without interrupting.
WHAT IS YOUR OPINION ON THE PHOTOGRAPHIC REVALATION GOING ON OUT THERE WHERE EVERYONE HAS A CAMERA?
We are at a crossroads of creativity and technology that has never been seen before, it is the most fantastic moment in history and I encourage everyone to photograph with any camera they have at their fingertips.
WHAT EXPECTATIONS DO YOU HAVE FOR THE PHOTOGRAPHY INDUSTRY IN 2013:
I am excited to see the development of the touch screen interface cameras. It is the next evolution in photography and I can’t wait to see the amazing changes it makes in creativity.
WHO ARE SOME OF YOUR CLIENTS THAT GET TO BENEFIT FROM YOUR CREATIVE EXPERTISE AND PASSION:
A variety of hospitality client’s benefit from my cross pollination of photography. Having several areas of specialization allows me to approach every project with a broad knowledge base to help accomplish the goals for the client.
TELL EVERYONE ABOUT THE IMAGE YOU ARE CHOOSING:
Creek side Relaxation at L’Auberge de Sedona.
The concept of the shot is to escape from your everyday and enjoy being pampered, in their tranquil setting. The image evokes a sense of luxurious serenity. To create this image, I utilized a variety of equipment, a mixture of natural light, minimal strobes, reflectors and diffusers. The use of iTechnology was extremely beneficial for the client, photographing Wi-Fi tethered with an iPad. This allowed the client to see instantly the images being created and find the “Hero” image that would achieve the goals of the campaign. The shot had a very narrow window of light to achieve the concept, the preparation started six months prior. The actual time to create the image on the day of the shoot took about 4 hours, with correct placement of the model and props. Approximately a 100 frames were taken to create the image, utilizing iTechnology allowed the client the ability to select the final image on the spot.
FREE SHOUT OUT:
I am very thankful for my creative team that assists me in exceeding the client’s goals. I want to thank several clients for having me involved in creative projects, L’Auberge de Sedona for a new branding campaign after their renovation. Island Hospitality for updating their marketing strategy. Finally Blaine Warren for the USAF Reserve recruiting campaign.