STAY ON TRACK EASILY BY FOLLOWING THIS…
Many business owners often find the task of marketing daunting. Staying on track with your plan can be a challenge and often takes a single person to keep on track with the plan throughout the year. If you are a small business owner and do not have the luxury of an assistant or a full marketing department don’t worry, staying on track can be easily obtained by following this short list:
1. Keep It In Your Face. Never file your marketing plan away in a file cabinet. Keeping your plan posted on your wall or board will allow it to be a constant reminder. If your plan is wordy get creative and make a nice visual chart that will enhance your decor!
2. Organize By Time Horizon. Divide your marketing plan into months. Following a timeline is often the best way to stay on track. More important put your monthly reminders into your electronic calendar to act as a back up. When you schedule meetings and appointments you will get reminders of things to do. For help with setting up your marketing plan follow our Roadmap of Marketing directions here.
3. Plan and Prioritize Special Promotions. If you are like many small businesses you have special promotions or advertisements that need to go out at specific times. These are most often a greater part of your marketing budget. Keeping close track of these is crucial to your success. If your piece is not planned already leave time in your schedule for an ample planning process.
4. Monthly Reviews. Your marketing goals are like targets. Reviewing monthly to make sure all your targets have been met can be very rewarding. Proving you can stay on track and follow your marketing plan successfully will build confidence in this segment of your business!
5. Estimate Your Time Spent. Estimating your time spent on all of your marketing tasks will allow you to plan for next years marketing. Your business grows year after year. Keeping track of time spent on marketing is a great way to see what tasks you will want to delegate later. Examples of good things to track is:
- How many hours do you spend on specific marketing activities?
- What are the three main marketing activities where you spend the most time?
- How many hours each week do you spend on marketing? Be specific: mailing, addressing, setting up, dealing with designers…
You’ll likely find that you are spending half your time on your highest marketing priorities. Some business owners haven’t carefully thought about their targets, and often neglect important marketing tasks until it becomes a crisis, demanding their full attention.
Marketing can be easy and fun when planned around your main business activities. Remember a solid, successful campaign must be consistent and followed throughout the life-span of the original plan. If you cannot stick to a full year of marketing it may be time to revise your budget and bring help in immediately. There are plenty of resources at your local chapters of APA, ASMP, ASPP, and PPA. Remember to utilize your core support groups for advice, referrals, and insight on steps to follow with the most success!