A Spotlight Series About The Technique Of Photographic Imagery by Photographers For Photography!

 

NAME:
Cristopher Lapp
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WHAT IS YOUR SPECIALTY:
Celebrity and Fashion

HOW DID YOU GET STARTED IN THE PHOTOGRAPHY BUSINESS:
My dad had a Konica 35MM that I used to take pictures of the neighborhood kids. At 7 years old, I didn’t know I needed film!

FAVORITE TOOLS FOR YOUR TRADE:
Actually, it’s my camera’s strap. Having an extra cardholder on the strap let’s me work all day without slowing down.

WHAT IS YOUR FAVORITE “ON THE GO” CAMERA TO SHOOT WITH AND WHY:
I use my iPhone’s camera a lot. It is always with me, and oh yah, it’s a phone too!

WHAT IS YOUR OPINION ON THE PHOTOGRAPHIC REVALATION GOING ON OUT THERE WHERE EVERYONE HAS A CAMERA?
What an amazing time in photography! What was once an art form seems to becoming a commodity, and where we end up is anyone’s guess. However, I do feel it is essential to know your value and charge for it! Remember, the next time some asks for a ‘freebie’ or a silly price, what’s the first thing they will grab when the house burns down, the pictures! 

WHAT EXPECTATIONS DO YOU HAVE FOR THE PHOTOGRAPHY INDUSTRY AS WE APPROACH IN 2013:
My hope is that the buyers will continue to understand that this is a business and an industry. As photographers, it is our job to constantly educate them on the cost of services and overall quality of image making.

WHO ARE SOME OF YOUR CLIENTS THAT GET TO BENEFIT FROM YOUR CREATIVE EXPERTISE AND PASSION:
A smart photographer never talks about his or her client list. However, it is safe to say the higher you reach, the better the clients will be.

TELL EVERYONE ABOUT THE IMAGE YOU ARE CHOOSING:
I like these desert images since they show a ton of moving parts in front of and behind the camera. They were for an Italian department store and use a variety of designers and models all in motion. It was shot using natural lighting and on location. Tents, trucks, RVs, generators and gallons of sunscreen were involved. 20 people needed to be feed and hydrated for 20+ hours. Bathrooms and changing rooms were also brought in … no easy task. Not to mention the full-time job of keeping the dust off of everything, including my computer and card readers.

FREE SHOUT OUT: