Wrapping up the year is the best time to review your business.
Strategizing based on analytics of what you have done all year to what you returned is clearer than ever at the years end. Then you base your roadmap for the upcoming year to match your goals you want to obtain throughout the year. Start simple and don’t forget to always follow the KISS rule. Refer back to our setting goals for help.
Tracking your sources and creating your focus will be easier once you have a blueprint of what you want to achieve. Now you create your marketing tools that will help you along your roadmap.
Here is a blank sample you can use and we will go over the areas together below!
Your tool box is broken into four components: Traditional, Social, Prospecting and Break. Yes Break! Let’s go over everything that should be in these sections to get the best use out of this exercise.
This is the area all of your traditional ways of marketing go. Your direct mail, email, follow-ups, samples of work, personalized note cards, phone calls, and face to face meetings. Each one of these should be chosen and structured wisely around your time+budget. Email is very cost-effective but if you are not going to do the work after the statistics come back than put your money and your efforts into other options. As a side note, Email DOES work for anyone who is a non believer. I had two clients send out a promo within the past month and get an immediate job! So open your mind and hit send. Anyway, for other more personalized follow ups and emails you want to order your cards based on your brand and what you want your target market to feel when they receive it. You can also go ahead and create your email templates so they can be easily accessed and used for the proper sends. Face to face is based on your dream clients and where you are traveling so this is the best time to look at your wide open calendar and start planning!
All of the social marketing aspects will go here. I am not going to bother throwing stats at you of how many people are where. We can all walk out side on any given day and see people’s faces stuck to their phones. They are on social! Use your opportunities wisely and pick the proper platforms for your industry. The main ones you should be one without negotiating with that drunk monkey in your head are: Facebook, Instagram and LinkedIn. These are key and they have great options to easily automate things so you can spend your time doing what you do best, not social media. If you prefer to go total auto pilot consider your dashboard options now or outsourcing this work to a pro that will get a return on the investment quicker.
The dreaded area where sales and marketing collide. It has to be done. Again, whether you do it or outsource it, someone has to do it. Plan accordingly or set this up as a goal by a specific deadline to get it off your plate. Your prospecting comes from many sources. I always recommend the foundation of a list provider. These people have the grueling task of keeping this information readily available and up to date for you! There are several other resources if you choose to be a night owl researcher in your spare time. Scrub industry related websites for newest changes and follow your brands of interest wherever you can. Social is perfect for that part too.
When you are in the set up I always (always, always) recommend scheduling your break time in. Let’s face it, as entrepreneurs running our babies we sometimes forget to grab that air mask and give ourselves a boost. I put these right into my calendar. There are several apps that will also do this for you to make it more efficient for you. I promise you will come back stronger and more revived!
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