How to Generate Leads

Posted on Posted in Business Processes

 

Let’s face it, we are all trying to generate leads these days. No matter what your business is or who your consumer is technology makes it easy to reach them. Here a few of my favorite low set-up time lead gathering fixes:

Create an eBook
If you are a company or a business that works in a very technical space, these are great lead generators! People love to read and gain expertise about their industry. Remember to remain neutral and non-salesy. You will shortly take a place in your future consumers eyesight of an industry leader. Share the eBook socially and ask your network to share it for you. Don’t forget to have your landing pages all set and ready for intake. I like Instapage for ease of use. Good information grows its own legs on the internet.

Newsletter
If you don’t have a monthly or quarterly newsletter you are missing out on an easy way to stay connected while generating new leads. Remember a newsletter is not about you. It is a chance to share your insights, recent wins you created for your customers and industry news. The information and non-salesy scheme goes well with this generator as well!

Blog
Some say in 2017 “Blogging is dead.” This is not necessarily the case. Blogging allows an easy avenue to exposure with some added technical features. Make sure that your blog is optimized to generate leads by having a sign-up section for your newsletter. This helps the web-crawlers advance your website as well. Again, non-salesy scheme… sorry have to add it!

Social Media
Social Media is the new MUST and for anyone selling anything the rush is greater to be in their top peers of competition. SM allows you to reach out to influencers, get social and also gain exposure to their peers too. You should follow trending subjects that pertain to your business and interact into the general discussion. Do not overuse #hashtags but practice @mentions of fellow industry leaders that pertain to your content.

Networking Events
Getting social and reaching out online is great but face-to-face still holds it’s genuine charm where it matters most! People are more likely to do business with someone they feel a loyalty to via personal relationships. Get social online but also get out there in real life! Join industry seminars, run one, or join local networking groups for peer support. If you are struggling with it I can guarantee you someone else is. Sometimes this is a great exercise for any business owner called reality. Don’t forget business cards and be ready to offer special discounts for being at a certain event!

Engaging Video
Get in front of the video to enhance your connection with your followers. Technology offers many opportunities to do this easy. If you have the budget you can get fancy but videos that are personable and “real” create a bigger connection with your followers. Remember, non-salesy sells. People love information not being sold too. Some great content based on your knowledge in your industry works.

Infographics
Yes infographics, people still share them and still stop and read them whenever they can.They are easy to produce after you come up with your own content campaign. Don’t forget to add your contact information on them and then share it socially. Also submit your infographics to publications that cover your industry. This allows a greater span of exposure when you are relevant.

Webinars
There are many services that make it easy to reach thousands of potential customers. Webinars are inexpensive and allow you to showcase great content while generating a ton of leads if you work it right. Come up with a great idea and if it’s a reoccurring event you will gain a stronger following. This also allows you to gain the foundation as an industry leader quick. Promote this into your other channels (instagram, newsletter, all social platforms, blog and even include your eBook for FREE to attendees!)

Media Coverage
Reach out to journalist in your industry with a personalized approach. Their days are spent dodging calls, filtering mass emails and trying to find good content. Being a business owner that reaches out genuinely to tell their story is like a cherry on top of their cake! By creating this connection and getting in the media your following will vastly increase. Media sells and your level of expertise multiplies ten-fold.

 

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