Creating Your SMART Goals

Imagine It, Dream It, Make It A Goal That’s SMART!


I love (love, love!) this time of the year. Not for the holidays, cooking, or family but because all business people take their goals serious. It is a time where reflections and reviews are critiqued with the utmost structure. A time for a measure of return on investments made. A time to restart a new plan based on success and failures of last year.

Whatever your return on investment was you should be planning (or have planned already) your roadmap of success for 2013. Setting goals are sometimes hard. Businesses get caught in their own catch 22 of being creatively savvy and not business smart savvy.

Most times knowing where you want to be is the easy step. Creating a roadmap and game plan is often difficult and decreases the likelihood of success. This stage is the “Getting There” stage of your goal setting. It’s easy to say “I want to make a million dollars in 2013″ or ” I want to acquire the market share in my county” but the question of “How to get there?”  is often the difficult part. Everything in life needs direction, roadmaps, or instruction. Goal setting is no different.

To set your goals you should make them SMART:

    • Specific – A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal you must answer the six “W” questions: Who, What, Where, When, Which, and Why


    • Measurable – Establish criteria tracking to measure statistical progress toward the attainment of each goal you set.When you measure your progress it makes it more rewarding to: you stay on track, reach target dates, and experience the exhilaration of achievement. The question “How?” is often used to insure a goal is measurable.


    • Attainable – When you identify goals you can figure out ways to make them come true. Developing the attitudes, abilities, skills, and financial capacity to reach them. You can attain most any goal you set when you plan your steps wisely and establish a time frame that allows you to carry out those steps. Goals that are farther away become attainable as long term goals. Goals that are easier to attain are short term goals. KNowing the different is crucial.


    • Realistic – To be realistic, a goal must represent an objective. A goal can be both high and realistic. You are the only one who can decide just how high your goal should be.  Some of the hardest goals ever attained were attained simply because they were a labor of love.


    • Timely – A goal should have a lifeline of its own. With no lifeline there’s no sense of urgency. If you want to learn how to fly, when do you want to learn by? “Someday” won’t work. If you anchor it within a  time frame, “by June of 2013”, then you’ve set your unconscious mind into motion to begin working on the goal.Your goal can then be broken down into a simple solution:  There are classes, how often, how to pay for them. To learn how to fly you will need to follow the guidelines and incorporate them into your goal lifeline. Then you can incorporate the how’s of doing it… get it? Time makes goals seem easier to reach too!


Sometimes setting yourself up to fail is the worse thing you can do. No matter what your business we are ALL human. Our human nature is to be fulfilled. Setting a goal and reaching it is fulfilling! I don’t care who you are. If you had a goal to close a client by February and do it it’s gratifying and builds confidence. Confidence makes us stronger and makes us persevere harder next time… challenge ourselves even! However, if we set ourselves up to fail it could be a domino affect for the entire plan.

So set your SMART goals up and don’t forget your key ingredients: imagine it, dream it, visualize it, and reach it!

If  you would like more information on goal setting and your roadmap of marketing for 2013 you can book your appointment with us today!

Happy Goal Setting!