Jumpstart Your Thanks

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Wrapping up the year is the best time to review your business.

Strategizing based on analytics of what you have done all year to what you returned is clearer than ever at the years end. Then you base your roadmap for the upcoming year to match your goals you want to obtain throughout the year. Start simple and don’t forget to always follow the KISS rule. Refer back to our setting goals for help.

Tracking your sources and creating your focus will be easier once you have a blueprint of what you want to achieve. Now you create your marketing tools that will help you along your roadmap.

Here is a blank sample you can use and we will go over the areas together below!

Your tool box is broken into four components: Traditional, Social, Prospecting and Break. Yes Break! Let’s go over everything that should be in these sections to get the best use out of this exercise.

TRADITIONAL

This is the area all of your traditional ways of marketing go. Your direct mail, email, follow-ups, samples of work, personalized note cards, phone calls, and face to face meetings. Each one of these should be chosen and structured wisely around your time+budget. Email is very cost-effective but if you are not going to do the work after the statistics come back than put your money and your efforts into other options. As a side note, Email DOES work for anyone who is a non believer. I had two clients send out a promo within the past month and get an immediate job! So open your mind and hit send. Anyway, for other more personalized follow ups and emails you want to order your cards based on your brand and what you want your target market to feel when they receive it. You can also go ahead and create your email templates so they can be easily accessed and used for the proper sends. Face to face is based on your dream clients and where you are traveling so this is the best time to look at your wide open calendar and start planning!

SOCIAL

All of the social marketing aspects will go here. I am not going to bother throwing stats at you of how many people are where. We can all walk out side on any given day and see people’s faces stuck to their phones. They are on social! Use your opportunities wisely and pick the proper platforms for your industry. The main ones you should be one without negotiating with that drunk monkey in your head are: Facebook, Instagram and LinkedIn. These are key and they have great options to easily automate things so you can spend your time doing what you do best, not social media. If you prefer to go total auto pilot consider your dashboard options now or outsourcing this work to a pro that will get a return on the investment quicker.

PROSPECTING

The dreaded area where sales and marketing collide. It has to be done. Again, whether you do it or outsource it, someone has to do it. Plan accordingly or set this up as a goal by a specific deadline to get it off your plate. Your prospecting comes from many sources. I always recommend the foundation of a list provider. These people have the grueling task of keeping this information readily available and up to date for you! There are several other resources if you choose to be a night owl researcher in your spare time. Scrub industry related websites for newest changes and follow your brands of interest wherever you can. Social is perfect for that part too.

BREAK

When you are in the set up I always (always, always) recommend scheduling your break time in. Let’s face it, as entrepreneurs running our babies we sometimes forget to grab that air mask and give ourselves a boost. I put these right into my calendar. There are several apps that will also do this for you to make it more efficient for you.  I promise you will come back stronger and more revived!

 

To Jumpstart Your 2018 and get on track contact iHeart Marketing TODAY!

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How To Hack Your SEO

SEO is always the a hot topic. In any industry, my number one questions with business owners is “How can I get to the top of the google page?” I love answering it. Keep in mind that SEO can be easily outsourced to competent people that do a great job. Unfortunately, running a small business means that you have to choose your own battles of which tasks you can do and which tasks are easier to pay someone to manage.

When I started iHeart Marketing, Inc. my bank account hated me. My dream and my vision definitely did not compare to the balance I had to invest in me. I had a huge task to manage AND I had no budget to pay anyone. Sound familiar? So like most entrepreneurs, I schooled myself, studied YouTube and found whatever instruction and insight on the web I can. I was very fortunate and came up with a solution for my problem. I vastly moved up the search engines and was able to wash away affiliations and prior associations I had to second and third pages.

The first step to this is knowing what your target market is going to type into the search engines. You can do a search on google, bing and yahoo to find the top searched ones. For instance and example, let’s use our own names for an exercise:

You will see the amount of time it takes the search engine to pull up the specific number of your key words used:

Underneath you can see your results unfold. As a side note, anyone who questions why they are on LinkedIn and Facebook can stop asking now…. Try to beat them to the top of any search engine. You are better off getting your profiles updated and inline with your branding and riding their party bus! They are the experts after all.  They come up first. But below [and hopefully] you should see anything else you are affiliated with. This is your target position for your company website.

So now that you found out where you rank this task can get real! Let’s jump in and show you how to work those web crawlers and bots to do their thing for you. The key word here is “Blog!”

Although the world is turning over to live videos and webinars Blogs serve a huge solution for all businesses no matter what their size. So until you are all sipping out of a pineapple from an island that you got to from your own company jet,  this is an easy FREE hack that takes a short amount of your time and life out of your day.

Start by creating a series of posts. Find your expertise, passion or even product line and start typing! More content will pull better however short and sweet will work too. Grab your keywords you searched earlier. These will fall into place in your hashtags and yes, I will convert you into a #hashtagbeliever if you are not one yet. Hopefully you have a nice list about ten to fifteen you can use throughout. Make sure you use them in your featured tags. If they are your top tags, like your name or type of business you want to create a category for them as well. You can select multiple choices in both areas but don’t go over board. A lot of people overuse hashtags because they don’t know how they work. Follow the K.I.S.S. rule here and keep it simple stupid.

After you start posting your blogs you will want to monitor your stats. The search time and results to the days. It shouldn’t take too long to work your way up. It does depend on many factors that vary though so be patient!

 

For additional SEO guidance or to get on track and run your business seamlessly,
schedule a FREE one-on-one consult with me TODAY!

For assistance staying in the right mindset2motivate yourself like our page on Facebook.

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Set Your Mindset

Getting in the mindset to motivate your success is a daily task. As a business owner, we all usually forget to give ourselves oxygen first. Daily tasks and deadlines cause restraints and we often forget to stay on track with our original goals. So how do you do it? What is the basic framework for keeping on in a world that doesn’t stop? Setting your mindset is the answer.

How do you set your mindset everyday? The proper mindset needs to be coddled like a baby. After all, your business is a baby. Growing and maturing into what you always imagined it would become. Without a strict plan of action the struggle becomes greater and you wind up driving around in circles. So let’s break it up into a two part: setting Your Goals aka: roadmap/blueprint and then resetting you mindset everyday to them.


STEP ONE
Setting your goals should include immediate and long time goals. They can be broken down into the following Main Categories:

What I like to do is take the main categories and break them down further. This is where you can get specific to your particular goals which leads to your goals being S.M.A.R.T.

Now review your goals by making sure they are S.M.A.R.T.

 

Now that your goals are set and you have confirmed they are S.M.A.R.T.  you can proceed to the second part of setting your goals and ensuring you stay on track: The Mindset Motivation part! The Mindset Motivate is where you will create your daily habits and link them to drive you to reaching your goals. You will literally be checking off your goals and gaining confidence and positive energy to fuel you throughout the process. So how do you do this? By stacking your motivational tools and having them in front of you at all times, just like your goals.

 

STEP TWO

Create a list of “How To Get Back To YOU” This should include anything that rejuvenates you, clears your mind and resets your motivation. The world has become extremely negative these days. Not having these weapons close is like going to battle without your guns. So make a list of the WHO, WHAT, WHY, WHERE AND HOW’s that throw dirt on your pretty burning fire. Avoid them! If it’s your office, fix it. Surround yourself in clutter if that fuels you, or clean it up for order to keep focused. If it’s people or social media set your time restraints. Make a rule to NOT go on Facebook, Instagram or any other outlet that sucks the life out of you. You’re business needs you and you need to prioritize. Reward yourself with a login after you accomplish a small goal. This is a great way to track your performance too!  I find the easiest way to keep on track is staying away from my phone. Whoever said “Silence is golden!” must have known about social media and cell phones long ago. If it is a life situation beyond your control seek help. Help comes in many forms these days. There literally is an app for most of the things we need mentally. Practice being mindful by scheduling your breathing time and moving time right into your calendar. Add your workouts and goal-tracking reminders too! If you set your time bound goals correctly they should be alarming you on the day you will complete them. I like making the alarm of that one one of my favorite songs.  I makes your own little celebration better when it goes off! Let’s face it, running a business can be lonely so have fun with these things. Laughing and smiling makes the trek easier.

Never forget, you are where you are because you have the drive inside you to get there!

For assistance staying in the right mindset2motivate yourself like our page on Facebook.

To get on track and run your business seamlessly, schedule a FREE one-on-one consult with me TODAY!

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